Bing had been directly to get tough on pay day loan advertisements — and from now on, other people should follow suit.

Bing had been directly to get tough on pay day loan advertisements — and from now on, other people should follow suit.

But technology organizations can’t fix lending that is predatory on their own.

G oogle announced that it will soon ban ads for payday loans wednesday. For lots more with this change, see one of these brilliant numerous exemplary news tales.

My peers and I also at Upturn are included in a varied coalition of advocates that caused Google with this policy that is new. Upturn published a study last autumn, Led Astray, that explained the internal workings of pay day loan advertising, and assisted spark the conversation that resulted in this week’s modification.

I think Google made a great call as you might expect. Here’s why:

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